Job Purpose:

To manage and develop the company’s pay-per-click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget.

Description:

• To manage the company’s pay-per-click campaigns under the direction of the Marketing Manager.
• Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimize campaign success.
• Creating targeted campaigns including writing required copy and testing landing pages.
• Working with relevant internal and external stakeholders to create copy and other creative content.
• Provide regular reports on performance metrics and market-related insights.
• Analyse, monitor, and report on ROI for all PPC campaigns to the Marketing Manager.
• Analyse, monitor, and report on competitors' PPC campaigns including keywords being targeted.
• Manage and monitor spending to ensure it is in line with the assigned budget.
• Keep up to date with market and technology-related developments.
• Location - Pune

Eligibility:

• Candidate must have a minimum of 1+ years of core experience in Google AdWords in the Real Estate Vertical.
• Excellent knowledge of Keyword Selection, Performance, and Optimisation
• Ample knowledge of Ad Copies and Ad Creation in Google Adwords.
• Proficient in Google Display Network
• A candidate from a Real Estate background is preferred.

Perks & Benefits:

• Hike on current salary
• Bi-annual appraisals